Good investor relations (IR) help founders demonstrate credibility and build long-term trust. IR is not a fundraising activity—it is a relationship-building effort.
1. Building Trust Before You Need Capital
Investors are more likely to engage when they’ve followed a company’s progress over time.
2. Consistent Updates Create Transparency
Quarterly or bi-annual updates help investors:
- Track progress
- Understand challenges
- See leadership maturity
3. Better Positioning for Future Rounds
Strong relationships often lead to faster term sheets, better valuations, and simpler negotiations.